#NEW ITUNES MOVIE RENTALS SOFTWARE UPGRADE#
Movie details on the iTunes Store can now be seen, rented or downloaded on Apple TV (in the US)Ī software upgrade to Apple TV no longer requires users to sync content from iTunes, essentially allowing the networked device to run exclusively with a television.Īpple TV "Take Two" still allows users to sync content back to their computer if they wish.
#NEW ITUNES MOVIE RENTALS MOVIE#
but people will still want to enjoy the benefits of hard media," Gianopulos said.Īlongside the announcement of movie rentals at the Macworld 2008 conference in San Francisco, Jobs also announced the Apple TV "Take Two". "DVDs will be with us for a while especially now that the next-generation format - well Blu-ray, it looks like. He also suggested that the format war was already over. "People want a wide variety of choice, easy access to it, have it be convenient, control how, when and where to watch it, and take it with them," Gianopulos said.ĭigital downloads won't be the death of DVDs, according to Gianopulos, who restated his company's commitment to the Blu-ray format. "We're dying to get this international," Jobs said.Ģ0th Century Fox Chairman and CEO Jim Gianopulos joined Jobs on stage at the MacWorld keynote in support of the partnership, and to announce it will be including iPod-compatible movies that can be imported into iTunes on its DVDs going forward. While iTunes movie rentals are available from today in the US, international users will have to wait, according to Jobs. ITunes Store in the US with movie rentals "You listen to your favourite song thousands of times in your life, but your favourite movie - most of us watch movies once, maybe a few times, and renting is a great way to do it," said Jobs. Rented movies from the US iTunes Store can be kept for up to 30 days, but must be viewed within 24 hours once the user starts to play the film.Īpple has teamed up with major studios, such as 20th Century Fox, Disney, Warner Bros, Sony, Universal, Paramount, MGM, Lions Gate, Miramax and Touchstone.Īpple CEO Steve Jobs said that unlike music, which people like to listen to over and over, people only want to watch a movie a few times. Movies and TV shows aren't available for download from Apple in Australia. Homer gets the iPod silhouette treatment during the keynote at Macworld 2008Īpple's iTunes Store in the US now allows users to rent movies rather than purchase them, but there's still no word when a similar service might be available Down Under.